People

Bina Tarulli

ART DIRECTOR

Bina brings brand strategy and design skills finely honed over 35 years to the Paternoster team.

An early career as a designer in Australia led Bina to the UK in 2000 where her obvious talent for integrated branding, art direction, production and orchestrating multi-discipline creative teams, led to Head of Design roles at three London agencies. In 2010 Bina set up her own design practice, Nuova.

Bina’s strong brand vision, concept development and creative execution across both on- and offline touch points have elevated brands in many sectors. Clients in financial and professional services, travel, luxury goods, retail, telecoms, fashion and government have all benefitted from Bina’s passion for creativity and brand prosperity working hand in hand.

Be it developing a new brand, a rebrand or brand refresh, web design, digital ads or the development of marketing collateral like brochures or financial reports, Bina gets under the skin of the creative brief with great understanding, insight and enthusiasm, never losing sight of commercial objectives.

Bina puts her intermediate Italian and basic German to the test on the ski slopes and in warmer climes enjoys orchids, champagne and all things Art Deco.