People

Tim Lawler

ADVISOR

Tim is an experienced brand strategist, commercial writer and champion of the integral brand.

He’s headed both planning and copy departments at several agencies, working closely with senior teams at clients such as Unilever, Diageo, BA, JLR, Ford UK, Nokia, EE, Carlsberg and Remy Cointreau. He was a founding partner of Sequitur London, which from 2015–2020 helped many prominent businesses to use a key inflection point — major anniversary, new leadership, rebrand — as a springboard to continued profitable evolution.

Tim also writes articles in the persona of foodtech disruptor Modern Baker, counting public nutrition as a personal passion project. He’s Tone Captain of the Shackleton brand of expedition apparel and, having lived and worked in France for six years, still oversees all American English output from the Ritz Paris. He has co-authored a successful series of children’s books and had two plays produced on the London stage.