People

Sally Pelling

ADVISOR

Sally brings extensive marcomms experience to the Paternoster mix. Describing herself as a ‘marketing thinker and doer’, Sally maintains a love for every element of the communications process, from steering strategy through to the detail of campaign planning and execution. An American Express grad trainee, Sally went on to lead agency account and planning teams on brands including The Guardian, Channel 5 and Elida Fabergé, before becoming Marketing Controller for press, radio and outdoor advertising at Sky.

Three children in three years prompted a move to a role closer to home, joining Walthamstow Hall, a leading independent girls’ school in Kent, where Sally joined the Senior Leadership Team as Director of Marketing, Admissions & Alumnae.

Sally’s experience in both the consumer and education sectors has been put to good use since joining the Paternoster team in 2024.

Ever an admirer of the plucky underdog, Sally ran the first of three marathons age 48, and is a Brentford FC season ticket holder.